Is Wrapping Your Vehicle Fleet Worth It? Real ROI + WPI’s T-Mobile Case Study

Why Fleet Wrap ROI Makes Vehicle Wraps a Marketing Powerhouse

When business owners ask “Is wrapping my vehicle worth it?” the answer comes down to visibility, cost, and longevity. Vehicle wraps are one of the few marketing investments that work around the clock, delivering impressions whether a van is on a job site, in traffic, or parked at a store.

• A single wrapped vehicle can generate between 30,000–70,000 daily impressions depending on city density [1].

• On a cost-per-thousand impressions (CPM) basis, wraps average around $0.48, compared to $3.56 for billboards [2].

• The average ROI for vehicle advertising has been measured at 1,054%, with brands seeing $5–$10 return per $1 spent [3].

• Wraps last 3–5 years, which means one upfront investment provides years of continuous exposure [4].

That combination of reach, efficiency, and durability makes vehicle wraps one of the most cost-effective brand awareness tools available. To explore more opportunities in wide-format signage, see our Wide-Format Services.

WPI + T-Mobile: A Fleet Transformation at Scale

This year, WPI partnered with T-Mobile to execute a multi-state fleet wrap project. The scale was significant and shows how a well-managed wrap rollout delivers consistent branding under tight timelines.

• 10 unique vehicle types in the fleet

• Operated across 9 states (OH, KY, FL, NC, SC, GA, IL, AL)

• 51 full wraps installed

• 72 decals (36 additional vehicles) applied

• 90-day completion window all vehicles wrapped, delivered, and ready to drive

The result: a unified brand presence on roads, highways, and neighborhoods across multiple states. From sedans to service vans, every vehicle became a rolling billboard with consistent execution and quality control.

👉 See the full T-Mobile Fleet Wrap Project in our portfolio.

Fleet Management That Protects Your Investment

WPI doesn’t stop when the last wrap is installed. For clients like T-Mobile, fleet graphics are logged and tracked in our system:

• Damage replacement: if a vehicle is scratched or dented, we can quickly reprint and reinstall only the affected panel.

• Location tracking: our records show how many vehicles are active, and in which states.

• Brand consistency: templates for every vehicle type are archived, ensuring future wraps are identical to originals.

This means brands don’t just gain visibility, they gain confidence that their fleet remains professional and on-message long after the initial rollout.

The ROI Case for Vehicle Wraps

For businesses considering fleet graphics, the math speaks for itself:

• Visibility: With 30,000+ impressions per day per vehicle, even a modest 10-vehicle fleet can generate millions of annual views.

• Longevity: Wraps last 5 years on average, providing a fixed cost of exposure that digital ads can’t match.

• Efficiency: The CPM of wraps undercuts nearly every other medium, often 7× cheaper than billboards and 38× cheaper than print ads [5].

When combined with WPI’s ability to scale across states, manage vehicle records, and respond quickly to repairs, the ROI only grows stronger. The numbers clearly show why fleet wrap ROI outperforms nearly every other form of advertising, delivering impressions at a fraction of the cost.

Final Thoughts

So, is wrapping your vehicle fleet worth it? Absolutely! The data proves that fleet wraps provide unparalleled visibility for the price, and WPI’s T-Mobile project shows how those numbers translate into real-world execution.

Ready to boost your brand visibility? Explore our Fleet Wrap Services or connect with us to learn how WPI can manage your next fleet rollout.

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Sources

[1] 3M: The Power of Fleet Graphics

[2] Lookupaplate.com: Vehicle Wrap Advertising Statistics

[3] Wrapmate: Why Vehicle Wraps Drive Real Results

[4] Davis Signs: Vehicle Wrap Advertising Benefits

[5] Roadrunner Wraps: Why Vehicle Advertising Outperforms Traditional Media